Marketing
Selection of two teaser trailers- build up hype- main trailer was then premiered during an American football match to make the trailer an event.
Six big brands including McDonalds involved in the merchandise.
Characters in Madame tussauds
Social Media Presence
#Forcefriday released all the merchandise on a Friday
Rides and attractions at Disney
The forecast now assumes that consumers will spend $3 billion a year on licensed toys, clothing, and other assorted SW-related stuff, with about $215 million going back to Disney.
Disney has also created a game on the app store to promote the movie even further which is for Android and IOS. There is also a regular app which is used to explain the previous 6 films for new fans or for people that have forgot
Disney also film the reactions of fans/celebrities for example on BBC they show peoples views of the trailer.
Disney has brought a whole new level of marketing savvy to an already popular product: Dergarabedian cites the decision to make all six existing Star Wars films available on streaming services as “a brilliant way to stoke the fires and build the anticipation for the new film and reinvigorate the idea of Star Wars in the minds of the fans”.
Distribution
Exhibition
Odeon and Picturehouse and also vue.The film will be released across our various cutting-edge projection technologies including our xenon digital system, IMAX 15/70mm film and our next-generation laser system.
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