Case Study: Indie Film

FRANK

http://www.magpictures.com/frank/

Produced by: Film 4

Released: 9th May 2014 (UK) | 2nd May 2014 (Ireland) 

Comparing to star wars: the force awakens

Frank the Film cost £1 million to produce whereas Star wars the force awakens had a budget of $200 million to produce and $243 budget for marketing. As Frank was made by a independent company it is produced by many different production companies such as film 4 showing how they require more help to produce a completed and finished movie as they do not have the resources and financial power the major companies do such as Disney who produced Star Wars.

Production- The film shot in County Wicklow, Dublin, and New Mexico in 2013. The music performed by the band in the film was recorded live by the cast while filming.
-The film was directed by Lenny Abrahamson.
-Frank the film cost £1million to produce

Marketing-   Frank was mostly marketed on social media such as Twitter and Facebook for example the younger target audience could create their own masks and post them on their twitter accounts, this was to promote the movie without a lot of money which shows independent companies need interaction with people to market their movie. The film premiered at the 2014 Sundance Film Festival and at the festival everyone was given a mask. It was released in Ireland on 2 May 2014 and was released on DVD and On-Demand on 12 September 2014.It was released in cinemas in the United Kingdom on 9 May 2014. 

Exhibition-  Here is a list of many ways you can watch Frank.

Here is how much money was made in the first day of screening and in the first weekend of screening.

Opening Weekend

$16,056 (USA) (17 August 2014) (1 Screen)
$341,649 (UK) (11 May 2014) (146 Screens)
HUF 2,023,028 (Hungary) (3 August 2014) (21 Screens)

Gross

$606,053 (USA) (28 September 2014)

Weekend Gross

$18,205 (USA) (28 September 2014) (36 Screens)
$103,122 (USA) (7 September 2014) (75 Screens)
$178,104 (USA) (1 September 2014) (52 Screens)
$55,161 (USA) (24 August 2014) (12 Screens)
$16,056 (USA) (17 August 2014) (1 Screen)