"Evaluate the role of Digital Technologies in the marketing and consumption of products in the media area you have studied"
Digital technologies play an increasingly important role in the distribution, marketing and consumption of media products in the film industry. One film that has fully utilised modern digital technologies and taken advantage of technological convergence is Disney's Star Wars: The Force Awakens. One of the ways Star Wars: The force awakens has used digital technology is through the Star Wars App. The app uses technological convergence as you can do many things in the app such as taking selfies, buying tickets and watching the trailer. This makes it easy for people to buy tickets and find out information on the film which encourages the people using the app to go and watch the film.
Another way the film is marketed is through the Twitter, Facebook and Instagram. Hashtags such as #Forcefriday which can allow the fans to interact with each other. This helps market and distribute the film as millions of people use social media so will be able to watch trailers, use the hashtags and enter competitions which allows the audience to engage with the film which will encourage them to watch it. Also retweets on twitter can help market the movie as famous actors will retweet something about the film to make it even more hyped about.
Another way the film is marketed is through the digital release of films. These films are previous released star wars films and is released on iTunes. This is used to create hype as the audience will want to know what happens in the next movie also allows new audience to understand the story line.
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