"Evaluate the role of Digital Technologies in the marketing and consumption of products in the media area you have studied"
Digital technologies play an increasingly important role in the distribution, marketing and consumption of media products in the film industry. One film that has fully utilised modern digital technologies and taken advantage of technological convergence is Disney's Star Wars: The Force Awakens. One of the ways Star Wars: The force awakens has used digital technology is through the Star Wars App. The app uses technological convergence as you can do many things in the app such as taking selfies, buying tickets and watching the trailer. This makes it easy for people to buy tickets and find out information on the film which encourages the people using the app to go and watch the film.
Another way the film is marketed is through the Twitter, Facebook and Instagram. Hashtags such as #Forcefriday which can allow the fans to interact with each other. This helps market and distribute the film as millions of people use social media so will be able to watch trailers, use the hashtags and enter competitions which allows the audience to engage with the film which will encourage them to watch it. Also retweets on twitter can help market the movie as famous actors will retweet something about the film to make it even more hyped about.
Another way the film is marketed is through the digital release of films. These films are previous released star wars films and is released on iTunes. This is used to create hype as the audience will want to know what happens in the next movie also allows new audience to understand the story line.
Monday 30 November 2015
Sunday 29 November 2015
Representation of Class in Television Drama
Article by Gareth McLeon of The Guardian
- TV Drama is too middle classed
- TV Drama is too metropolitan
- It is loosing touch with reality
- "Ordinary people with extraordinary lives"
- you wonder whether commissioners, producers and writers would recognise "real life" if they were confronted with it.
- Decision makers in TV drama haven't lived much beyond their middle class lives
- Producers and writers seem to be from the same class now as well
- In shameless there was no understanding of the real life world
- it's a problem that stems from those making drama not being terribly au fait with reality. (I know there are all sorts of issues with terms such as "ordinary people" and "the real world").
- drama could be losing its truthfulness
- aspirational and ultimately untruthful drama will only get worse, as drama commissioning becomes more metropolitan, and drama writers become more middle-class.
- Is television drama now afraid of, alienated from, bewildered by – or worse contemptuous of – the majority of its audience?
Monday 23 November 2015
Representation of Gender: Hustle
The male shop assistant is represented as very flamboyant. This representation is usually associated with women who are seen to be hysterical and emotional. This is shown through the mise en scene :in particular the body language as he runs off to find the dress in a very feminine way. This is in conjunction with a wipe and an ellipsis which cuts time. This implies that the woman is the main subject and is superior to the man as he is "wiped" out of the scene.
The editing reinforces stereotypes of women. The cutaway to the blonde woman shows she is very judgemental towards the other woman as the other woman does not have the money to buy the dress. This reinforces the stereotype that women are very judgemental about other women. However the facial expression of the blonde woman, as she looks at the older lady, was very sympathetic and contradicts this judgemental stereotype. Instead it arguably reinforces the stereotype that women are selfless.
The woman is objectified throughout the extract. This is shown through the camera work. The tilt shot showing the woman from top to bottom of her body reinforces the stereotype that women are viewed as objects by men. Also, the dialogue contradicts the stereotype that women are prudent as the women spends £3,000 on the dress which shows she is not careful with her money.
The wipe from the clothing shop to the gentlemen's club juxtaposes two different representations of gender. The gentlemen's club is very male dominated and the women's shop is woman dominated which portrays two different environments. In conjunction with the editing, the mise en scene also portrays the two different environments. The shop is modern, clean, full of expensive dresses and light colours representing women as superficial, glamorous and flighty. The club, on the other hand, is filled with smoke and old mirrors and paintings, wood and dark colours. This represents men as old fashioned, boring and not so glamorous.
The editing reinforces stereotypes of women. The cutaway to the blonde woman shows she is very judgemental towards the other woman as the other woman does not have the money to buy the dress. This reinforces the stereotype that women are very judgemental about other women. However the facial expression of the blonde woman, as she looks at the older lady, was very sympathetic and contradicts this judgemental stereotype. Instead it arguably reinforces the stereotype that women are selfless.
The woman is objectified throughout the extract. This is shown through the camera work. The tilt shot showing the woman from top to bottom of her body reinforces the stereotype that women are viewed as objects by men. Also, the dialogue contradicts the stereotype that women are prudent as the women spends £3,000 on the dress which shows she is not careful with her money.
The wipe from the clothing shop to the gentlemen's club juxtaposes two different representations of gender. The gentlemen's club is very male dominated and the women's shop is woman dominated which portrays two different environments. In conjunction with the editing, the mise en scene also portrays the two different environments. The shop is modern, clean, full of expensive dresses and light colours representing women as superficial, glamorous and flighty. The club, on the other hand, is filled with smoke and old mirrors and paintings, wood and dark colours. This represents men as old fashioned, boring and not so glamorous.
Friday 20 November 2015
Desperate Housewives: Representations of gender
The first scene of the title sequence is an animated painting of Adam and Eve. It implies that men are crushed by women's actions. It is reinforcing the stereotype that women are devious and manipulative.
In the second scene an Egyptian Goddess is seen surrounded by her children. However, she is then drowned by her children. This portrays that women are supposed to look after the children but the scene implies that she is not doing a good job as she is being 'drowned' by them.
The third scene within the sequence shows a man whom had eats a banana and then throws it carelessly in the direction of his pregnant wife who sweeps it up. This reinforces the stereotype that women are very domesticated and shows that the man is superior in the marriage.
The fourth scene shows an old couple who look bored of their relationship and then a younger more attractive women appears and tempts him away from the wife. The wife is then sealed up in a sardine can which says "age" on the tin. This portrays that men are very impatient and once they are bored of women they move on. This scene also implies that women are seen as an object for example a sardine can.
The fifth scene shows a woman who is struggling to hold all three groceries. She then drops all of the objects she is carrying. This implies that women struggle under pressure of being a household wife and that she is incapable of doing simple jobs.
The sixth scene shows a woman facing her lover and she is crying. However, she stops crying and unexpectedly punches him across the face and gives him a black eye. The is a counter stereotype as it portrays women to be violent. The tear running down her face also reinforces the stereotype that women are emotional.
In the second scene an Egyptian Goddess is seen surrounded by her children. However, she is then drowned by her children. This portrays that women are supposed to look after the children but the scene implies that she is not doing a good job as she is being 'drowned' by them.
The third scene within the sequence shows a man whom had eats a banana and then throws it carelessly in the direction of his pregnant wife who sweeps it up. This reinforces the stereotype that women are very domesticated and shows that the man is superior in the marriage.
The fourth scene shows an old couple who look bored of their relationship and then a younger more attractive women appears and tempts him away from the wife. The wife is then sealed up in a sardine can which says "age" on the tin. This portrays that men are very impatient and once they are bored of women they move on. This scene also implies that women are seen as an object for example a sardine can.
The fifth scene shows a woman who is struggling to hold all three groceries. She then drops all of the objects she is carrying. This implies that women struggle under pressure of being a household wife and that she is incapable of doing simple jobs.
The sixth scene shows a woman facing her lover and she is crying. However, she stops crying and unexpectedly punches him across the face and gives him a black eye. The is a counter stereotype as it portrays women to be violent. The tear running down her face also reinforces the stereotype that women are emotional.
Glen Creeber: Representations of Gender
Stereotypes of women
Stereotypes of men
Emotional
|
Prudent
|
Co-operative
|
Community minded
|
Compliant
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Rational
|
Efficient
|
Competitive
|
Individualistic
|
Ruthless
|
Submissive
|
Sensitive
|
Dependent
|
Independent
|
Demure
|
Controlling
|
Confident
|
Strong
|
Ambitious
|
Aggressive
|
Assertive
|
Selfish
|
Selfless
|
Domesticated
|
Violent
|
Powerful
|
Competent
|
Thursday 19 November 2015
Case Study: Indie Film
FRANK
http://www.magpictures.com/frank/
Produced by: Film 4
Released: 9th May 2014 (UK) | 2nd May 2014 (Ireland)
Comparing to star wars: the force awakens
Frank the Film cost £1 million to produce whereas Star wars the force awakens had a budget of $200 million to produce and $243 budget for marketing. As Frank was made by a independent company it is produced by many different production companies such as film 4 showing how they require more help to produce a completed and finished movie as they do not have the resources and financial power the major companies do such as Disney who produced Star Wars.
Production- The film shot in County Wicklow, Dublin, and New Mexico in 2013. The music performed by the band in the film was recorded live by the cast while filming.
-The film was directed by Lenny Abrahamson.
-Frank the film cost £1million to produce
-The film was directed by Lenny Abrahamson.
-Frank the film cost £1million to produce
Marketing- Frank was mostly marketed on social media such as Twitter and Facebook for example the younger target audience could create their own masks and post them on their twitter accounts, this was to promote the movie without a lot of money which shows independent companies need interaction with people to market their movie. The film premiered at the 2014 Sundance Film Festival and at the festival everyone was given a mask. It was released in Ireland on 2 May 2014 and was released on DVD and On-Demand on 12 September 2014.It was released in cinemas in the United Kingdom on 9 May 2014.
Exhibition- Here is a list of many ways you can watch Frank.
Here is how much money was made in the first day of screening and in the first weekend of screening.
Opening Weekend
$16,056 (USA) (17 August 2014) (1 Screen)$341,649 (UK) (11 May 2014) (146 Screens)
HUF 2,023,028 (Hungary) (3 August 2014) (21 Screens)
Gross
$606,053 (USA) (28 September 2014)Weekend Gross
$18,205 (USA) (28 September 2014) (36 Screens)$103,122 (USA) (7 September 2014) (75 Screens)
$178,104 (USA) (1 September 2014) (52 Screens)
$55,161 (USA) (24 August 2014) (12 Screens)
$16,056 (USA) (17 August 2014) (1 Screen)
Saturday 14 November 2015
Lenny Henry: Racial Representations
- Significant effort made by programme and film makers to be more inclusive of black people and Asians.
- Even though there has been a change over the years this change has been very slow
- Lenny Henry wants the media to be diverse not only in front of the cameras but also behind the cameras
- All top 100 broadcasters of the BBC were white
- Entry level training for young people needs to change to create a more diverse future in the media productions
- There needs to be jobs offered to different ethnic backgrounds to see a change in the future
- Structural change
- Lenny and a group of black and Asian minority groups speaking together/ standing up together
- opened a door to conversations
- beginning of something
- America has seen a lot of change in the media with black actors
- Inspiration to other black actors
Friday 13 November 2015
Hotel Babylon
Camera
Within this sequence the camera conveys representations of race. The tilt shot onto a close up of the hoover after Ibrahim is arrested, implies that Ibrahim's hoover job is what gets him into trouble/arrested. This metonymic shot is used to make the audience sympathise with his situation.
The close up on officer shows he knows about their 'code' routine, when the lady at reception says to get the forms, the white people knows that a game is being played.
The shallow depth of field when the vent is out of focus and you see the immigrant hurry to the stock room. The vent represents bars in a prison and is a metaphor for what is going to happen which also shows it is a foreshadowing shot as it represents what is going to happen to Ibrahim.
At the beginning of the clip the camera is stationary in most shots however when the panic starts most shots are hand held for example the tracking shot this implies that the immigrants are
Within this sequence the camera conveys representations of race. The tilt shot onto a close up of the hoover after Ibrahim is arrested, implies that Ibrahim's hoover job is what gets him into trouble/arrested. This metonymic shot is used to make the audience sympathise with his situation.
The close up on officer shows he knows about their 'code' routine, when the lady at reception says to get the forms, the white people knows that a game is being played.
The shallow depth of field when the vent is out of focus and you see the immigrant hurry to the stock room. The vent represents bars in a prison and is a metaphor for what is going to happen which also shows it is a foreshadowing shot as it represents what is going to happen to Ibrahim.
At the beginning of the clip the camera is stationary in most shots however when the panic starts most shots are hand held for example the tracking shot this implies that the immigrants are
Tuesday 10 November 2015
Star Wars: The Force Awakens - A Distribution & Marketing Case Study
Marketing
Selection of two teaser trailers- build up hype- main trailer was then premiered during an American football match to make the trailer an event.
Six big brands including McDonalds involved in the merchandise.
Characters in Madame tussauds
Social Media Presence
#Forcefriday released all the merchandise on a Friday
Rides and attractions at Disney
The forecast now assumes that consumers will spend $3 billion a year on licensed toys, clothing, and other assorted SW-related stuff, with about $215 million going back to Disney.
Disney has also created a game on the app store to promote the movie even further which is for Android and IOS. There is also a regular app which is used to explain the previous 6 films for new fans or for people that have forgot
Disney also film the reactions of fans/celebrities for example on BBC they show peoples views of the trailer.
Disney has brought a whole new level of marketing savvy to an already popular product: Dergarabedian cites the decision to make all six existing Star Wars films available on streaming services as “a brilliant way to stoke the fires and build the anticipation for the new film and reinvigorate the idea of Star Wars in the minds of the fans”.
Distribution
Exhibition
Odeon and Picturehouse and also vue.The film will be released across our various cutting-edge projection technologies including our xenon digital system, IMAX 15/70mm film and our next-generation laser system.
Monday 9 November 2015
Love Thy Neighbour: Race Representations
In Love thy neighbour blacks are represented as the inferior race to whites and whites such as Eric see blacks as lower than him. This is shown through the dialogue when Eric quotes "bloody big-nogs, everywhere I turn theres a big-nog." This represents Eric as very racist and intimidating towards the black character as she (the black character) is behind him at the door as he turns. The programme represents interracial neighbourhoods as very strange and abnormal as it is meant to portray that it is abnormal for a black family to be living next to a white family. The show represents white people as middle classed and very sophisticated and represents black people as quite violent people. This is because in one episode the white woman is supposed to be fixing the TV and the black woman smacks the TV to try to help which could imply that blacks are more violent than whites.
Case Study: 20th Century Fox
History
For many years, 20th Century Fox claimed to have been founded in 1915, the year Fox Film was founded. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.
The company's films retained the 20th Century Pictures searchlight logo on their opening credits as well as its opening fanfare, but with the name changed to 20th Century-Fox.
Key film releases by the company
Avatar
Titanic
Star Wars
Independence day
Types of films released by the company
Most films released by the company/studio is action adventure or sci-fi.
A study of a specific key film released in the last five years by the company, including how successful the film was.
Avatar is a 2009 American science fiction film directed, written, produced, and co-edited by James Cameron, The film is set in the mid-22nd century. It also became the first film to gross more than $2 billion and the best-selling film of 2010 in the United States. Avatar was nominated for nine Academy Awards, including Best Picture and Best Director,and won three, for Best Art Direction, Best Cinematography and Best Visual Effects. Following the film's success, Cameron signed with 20th Century Fox to produce three sequels, making Avatar the first of a planned tetralogy.
For many years, 20th Century Fox claimed to have been founded in 1915, the year Fox Film was founded. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.
The company's films retained the 20th Century Pictures searchlight logo on their opening credits as well as its opening fanfare, but with the name changed to 20th Century-Fox.
Key film releases by the company
Avatar
Titanic
Star Wars
Independence day
Types of films released by the company
Most films released by the company/studio is action adventure or sci-fi.
A study of a specific key film released in the last five years by the company, including how successful the film was.
Avatar is a 2009 American science fiction film directed, written, produced, and co-edited by James Cameron, The film is set in the mid-22nd century. It also became the first film to gross more than $2 billion and the best-selling film of 2010 in the United States. Avatar was nominated for nine Academy Awards, including Best Picture and Best Director,and won three, for Best Art Direction, Best Cinematography and Best Visual Effects. Following the film's success, Cameron signed with 20th Century Fox to produce three sequels, making Avatar the first of a planned tetralogy.
Case Study: Film4 Productions
History
Prior to 1998, the company was identified as Channel Four Films or FilmFour International. Later, the outfit was re-branded as FilmFour, to coincide with the launch of a new Digital TV channel of the same name. The company cut its budget and staff significantly in 2002, due to mounting losses, and was re-integrated into the drama department of Channel 4.
Prior to 1998, the company was identified as Channel Four Films or FilmFour International. Later, the outfit was re-branded as FilmFour, to coincide with the launch of a new Digital TV channel of the same name. The company cut its budget and staff significantly in 2002, due to mounting losses, and was re-integrated into the drama department of Channel 4.
In 2004, Tessa Ross became head of both Film4 and Channel 4 drama. The name "Film4 Productions" was introduced in 2006 to tie in with the relaunch of the FilmFour broadcast channel as Film4.
Key Film Releases
12 Years A Slave
Danny Boyle’s Slumdog Millionaire
Four Lions
In Bruges
This is England
Sightseers
The Selfish Giant,
Under the Skin
Starred Up.
Types of film typically released by the company (genres, etc)
There is more than one genre, the main genre is mostly Period Genre (12 years a slave) but also there is some comedy Films (Inbetweeners two). There is not much sci-fi or action based films.
A study of a specific key film released in the last five years by the company, including how successful the film was.
A key film released in the last five years was 12 years A slave (although Film4 Productions was not the main producer) . It was released in 2013 and was a period drama, it received widespread critical acclaim, and was named the best film of 2013 by several media outlets. It proved to be a box office success, earning over $187 million on a production budget of $22 million. The film won three Academy Awards.
Ownership of the company
Film4 Productions is owned by Channel Four Television Corporation.
Tuesday 3 November 2015
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