"Evaluate the role of Digital Technologies in the marketing and consumption of products in the media area you have studied"
Digital technologies play an increasingly important role in the distribution, marketing and consumption of media products in the film industry. One film that has fully utilised modern digital technologies and taken advantage of technological convergence is Disney's Star Wars: The Force Awakens. One of the ways Star Wars: The force awakens has used digital technology is through the Star Wars App. The app uses technological convergence as you can do many things in the app such as taking selfies, buying tickets and watching the trailer. This makes it easy for people to buy tickets and find out information on the film which encourages the people using the app to go and watch the film.
Another way the film is marketed is through the Twitter, Facebook and Instagram. Hashtags such as #Forcefriday which can allow the fans to interact with each other. This helps market and distribute the film as millions of people use social media so will be able to watch trailers, use the hashtags and enter competitions which allows the audience to engage with the film which will encourage them to watch it. Also retweets on twitter can help market the movie as famous actors will retweet something about the film to make it even more hyped about.
Another way the film is marketed is through the digital release of films. These films are previous released star wars films and is released on iTunes. This is used to create hype as the audience will want to know what happens in the next movie also allows new audience to understand the story line.
Monday, 30 November 2015
Sunday, 29 November 2015
Representation of Class in Television Drama
Article by Gareth McLeon of The Guardian
- TV Drama is too middle classed
- TV Drama is too metropolitan
- It is loosing touch with reality
- "Ordinary people with extraordinary lives"
- you wonder whether commissioners, producers and writers would recognise "real life" if they were confronted with it.
- Decision makers in TV drama haven't lived much beyond their middle class lives
- Producers and writers seem to be from the same class now as well
- In shameless there was no understanding of the real life world
- it's a problem that stems from those making drama not being terribly au fait with reality. (I know there are all sorts of issues with terms such as "ordinary people" and "the real world").
- drama could be losing its truthfulness
- aspirational and ultimately untruthful drama will only get worse, as drama commissioning becomes more metropolitan, and drama writers become more middle-class.
- Is television drama now afraid of, alienated from, bewildered by – or worse contemptuous of – the majority of its audience?
Monday, 23 November 2015
Representation of Gender: Hustle
The male shop assistant is represented as very flamboyant. This representation is usually associated with women who are seen to be hysterical and emotional. This is shown through the mise en scene :in particular the body language as he runs off to find the dress in a very feminine way. This is in conjunction with a wipe and an ellipsis which cuts time. This implies that the woman is the main subject and is superior to the man as he is "wiped" out of the scene.
The editing reinforces stereotypes of women. The cutaway to the blonde woman shows she is very judgemental towards the other woman as the other woman does not have the money to buy the dress. This reinforces the stereotype that women are very judgemental about other women. However the facial expression of the blonde woman, as she looks at the older lady, was very sympathetic and contradicts this judgemental stereotype. Instead it arguably reinforces the stereotype that women are selfless.
The woman is objectified throughout the extract. This is shown through the camera work. The tilt shot showing the woman from top to bottom of her body reinforces the stereotype that women are viewed as objects by men. Also, the dialogue contradicts the stereotype that women are prudent as the women spends £3,000 on the dress which shows she is not careful with her money.
The wipe from the clothing shop to the gentlemen's club juxtaposes two different representations of gender. The gentlemen's club is very male dominated and the women's shop is woman dominated which portrays two different environments. In conjunction with the editing, the mise en scene also portrays the two different environments. The shop is modern, clean, full of expensive dresses and light colours representing women as superficial, glamorous and flighty. The club, on the other hand, is filled with smoke and old mirrors and paintings, wood and dark colours. This represents men as old fashioned, boring and not so glamorous.
The editing reinforces stereotypes of women. The cutaway to the blonde woman shows she is very judgemental towards the other woman as the other woman does not have the money to buy the dress. This reinforces the stereotype that women are very judgemental about other women. However the facial expression of the blonde woman, as she looks at the older lady, was very sympathetic and contradicts this judgemental stereotype. Instead it arguably reinforces the stereotype that women are selfless.
The woman is objectified throughout the extract. This is shown through the camera work. The tilt shot showing the woman from top to bottom of her body reinforces the stereotype that women are viewed as objects by men. Also, the dialogue contradicts the stereotype that women are prudent as the women spends £3,000 on the dress which shows she is not careful with her money.
The wipe from the clothing shop to the gentlemen's club juxtaposes two different representations of gender. The gentlemen's club is very male dominated and the women's shop is woman dominated which portrays two different environments. In conjunction with the editing, the mise en scene also portrays the two different environments. The shop is modern, clean, full of expensive dresses and light colours representing women as superficial, glamorous and flighty. The club, on the other hand, is filled with smoke and old mirrors and paintings, wood and dark colours. This represents men as old fashioned, boring and not so glamorous.
Friday, 20 November 2015
Desperate Housewives: Representations of gender
The first scene of the title sequence is an animated painting of Adam and Eve. It implies that men are crushed by women's actions. It is reinforcing the stereotype that women are devious and manipulative.
In the second scene an Egyptian Goddess is seen surrounded by her children. However, she is then drowned by her children. This portrays that women are supposed to look after the children but the scene implies that she is not doing a good job as she is being 'drowned' by them.
The third scene within the sequence shows a man whom had eats a banana and then throws it carelessly in the direction of his pregnant wife who sweeps it up. This reinforces the stereotype that women are very domesticated and shows that the man is superior in the marriage.
The fourth scene shows an old couple who look bored of their relationship and then a younger more attractive women appears and tempts him away from the wife. The wife is then sealed up in a sardine can which says "age" on the tin. This portrays that men are very impatient and once they are bored of women they move on. This scene also implies that women are seen as an object for example a sardine can.
The fifth scene shows a woman who is struggling to hold all three groceries. She then drops all of the objects she is carrying. This implies that women struggle under pressure of being a household wife and that she is incapable of doing simple jobs.
The sixth scene shows a woman facing her lover and she is crying. However, she stops crying and unexpectedly punches him across the face and gives him a black eye. The is a counter stereotype as it portrays women to be violent. The tear running down her face also reinforces the stereotype that women are emotional.
In the second scene an Egyptian Goddess is seen surrounded by her children. However, she is then drowned by her children. This portrays that women are supposed to look after the children but the scene implies that she is not doing a good job as she is being 'drowned' by them.
The third scene within the sequence shows a man whom had eats a banana and then throws it carelessly in the direction of his pregnant wife who sweeps it up. This reinforces the stereotype that women are very domesticated and shows that the man is superior in the marriage.
The fourth scene shows an old couple who look bored of their relationship and then a younger more attractive women appears and tempts him away from the wife. The wife is then sealed up in a sardine can which says "age" on the tin. This portrays that men are very impatient and once they are bored of women they move on. This scene also implies that women are seen as an object for example a sardine can.
The fifth scene shows a woman who is struggling to hold all three groceries. She then drops all of the objects she is carrying. This implies that women struggle under pressure of being a household wife and that she is incapable of doing simple jobs.
The sixth scene shows a woman facing her lover and she is crying. However, she stops crying and unexpectedly punches him across the face and gives him a black eye. The is a counter stereotype as it portrays women to be violent. The tear running down her face also reinforces the stereotype that women are emotional.
Glen Creeber: Representations of Gender
Stereotypes of women
Stereotypes of men
Emotional
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Prudent
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Co-operative
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Community minded
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Compliant
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Rational
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Efficient
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Competitive
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Individualistic
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Ruthless
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Submissive
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Sensitive
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Dependent
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Independent
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Demure
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Controlling
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Confident
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Strong
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Ambitious
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Aggressive
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Assertive
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Selfish
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Selfless
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Domesticated
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Violent
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Powerful
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Competent
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