Major
Jurassic World
Jurassic World came to life with a website designed as a virtual theme park, featuring brands like Hilton Hotels and Margaritaville.
With Jurassic World’s strategy to blur the lines between fiction and reality, people were able to interact with the movie as if it were an actual destination to be visited and experienced.
It immerses the audience in the film, the backstory, the world of the film. In today's media landscape, audiences are fragmented
With Jurassic World’s strategy to blur the lines between fiction and reality, people were able to interact with the movie as if it were an actual destination to be visited and experienced.
It immerses the audience in the film, the backstory, the world of the film. In today's media landscape, audiences are fragmented
Avengers: Age of Ultron
The film’s marketers partnered with brands such as Gillette to promote the release. Gillette’s commercial featured Avengers-inspired technology and targeted their predominantly male audience with advertisements for The Hulk Razor.
The film’s trailer was well received as its Comic Con debut in San Diego. The Avengers were also very active on social media, as the most popular characters had their own Twitter accounts, such as this one for Iron Man where Tony Stark tweets in character.
Independent
The Imitation Game (2014)
Production Co:
Black Bear Pictures, Bristol Automotive
The official film website at theimitationgamemovie.com allows visitors to unlock exclusive content by solving crossword puzzles conceived by Turing.
Google, which sponsored the New York Premiere of the film, launched a competition called "The Code-Cracking Challenge" on 23 November 2014. It is a skill contest where entrants must crack a code provided by Google.
The prize/s will be awarded to entrant/s who crack the code and submit their entry the fastest.
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