Monday 14 December 2015

How does Star Wars and A Field In England use synergy

SYNERGY IS:... 

“The combined marketing of products or commodities across different media and other products which are often owned by the same corporation, so that the total effect is greater than the sum of the different parts” – Branston & Stafford (2010)

“Interconnected marketing and distribution of media products across a range of platforms and sectors” – McDougall (2008) 

“Creating a brand… requires an endless parade of brand extensions, continually renewed imagery for marketing, and most of all, fresh new spaces to disseminate the brand’s idea of itself” – Klein (No Logo 2009)


"The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements" - Dictionary.reference.com

Star Wars

"The entertainment giant launched a Pixar clip where the characters personifying emotions in Inside Out react to the Star Wars trailer." This is synergistic as Disney is promoting inside out and Star Wars through one advert. This is used to advertise both films but mostly Star Wars due to the character of Inside out showing their emotions. This benefits both films as both are being promoted in the advert.

"LUCKY CHARMS ADIDAS. Pottery Barn. The force of strained Star Wars marketing tie-ins is strong with these brands. With these mi Star Wars Superstar 80s, Adidas wants your kids to pick from the Dark Side or the Light for their feet." This is used to promote adidas trainers and star wars the film which makes it synergistic.

A Field In England


Synergy is used in A Field In England by promoting Ben Wheatley's season 









Tuesday 8 December 2015

A Field In England

A Field In England (2013 - Ben Wheatley)


Production Company: Rook Films / Film4 Productions
Distributor: Picturehouse
Production Budget: £316,000
Distribution & Marketing Budget (P&A Budget): £112,000 (£50,000 provided by BFI New Model Distribution Fund) 
Box Office Gross: £21,399 (Opening weekend only)

How was this film released? 

Ben Wheatley’s A Field in England will be the first ever film to be released in UK nationwide cinemas, on free TV, on DVD and on Video-on-Demand on the same day. (simultaneously)

Why was it released in this way?

The unique release will give audiences and fans of Wheatley’s previous films (Down Terrace, Kill List, Sightseers) the choice of how and where to experience his new film

What are the advantages of this method of release?

The film can be watched in a way that benefits the audience

What are the possible disadvantages of this method of release?

You could loose money as you would make profit through cinema tickets

 




Monday 7 December 2015

Film Distribution

According to the UK Film Distribution Agency (UK FDA) film distribution is: 
Distribution is the highly competitive business of launching and sustaining films in the market place. Films don't become talking points, or find their place in the world, by accident. The distributor's challenge is to bring each one to market by:
  1. Identifying its audience 
  2. Considering why they’d go and see it 
  3. Estimating the revenue potential across all the formats of its release
  4. Persuading exhibitors (cinema operators) to play the film
  5. Developing plans and partnerships to build awareness of and interest in the film
  6. Aiming to convert as much interest as possible into cinema visits

How many of the 'Big Six' studios also own distribution companies? All of the 'Big Six' own distribution companies and this is what makes them a major studio.

work out what the following distribution terms mean, and find one example of a film released.

a) Limited 
a film, which is only sold within a specific location or through a specific chain of stores.
b) Key Cities
A film which is exhibited in big cities such as London

c) Wide
A film which is exhibited nationally

d) Saturation
A film which is exhibited everywhere

find out what these more complicated distribution strategies are:


e) Platform Release- based on a release in 2-3 stages, where you start of small in about 10-50 screens, then in the next step increases the number of copies somewhat, and finally  move over to the last step and open wide at 500+ screens. The strategy can also be applied in just two steps, where you move directly from small to wide.

f) Non-Theatrica- some of course go straight to video/DVD/VOD and to foreign TV-markets etcetera. However, it’s important to prepare such a release in about the same way as if the movie had a theatrical release – within the technical end economic restraint that comes with a non theatrical release.



Friday 4 December 2015

MERLIN: How does this extract construct representations of class

At the beginning of the extract we are introduced to Merlin who's costume is very scruffy and clothes which look very cheap. From this we can straight from the start understand what type of class he is part of. From what he is wearing we can tell Merlin is represented as a lower class person. The cross cutting between the woman in purple and Merlin represents the different types of class in the Kingdom. The woman is represented as a very upper class woman due to her costume being a luxurious purple to represent her wealth compared to Merlin's costume which is brown and is represented as a completely different class to show contrast between the characters.

The tracking shot of Merlin walking through the market shows that he is free compared to the static camera shot of Merlin in the castle. This implies that that Merlin feels free when in the market as it represents that he belongs there. The market is very cheap looking compared to the nice kingdom he walked through before the tracking scene. Also the Asynchronous sound of sheep in the background represents the type of work the lower class people would have to do in the kingdom, this also represents Merlin as an "animal" compared to Arthur.

Arthur is represented as extremely arrogant due to his body language as he walks as if he is superior to everyone else. Also, his costume represents him as very wealthy which shows contrast between him and Merlin. The diegetic sounds represent Arthur as superior to Merlin as the dialogue quotes "You shouldn't address me like that". This portrays that Arthur is represented as powerful. However, Merlin responds with more dialogue. "I told you, you was an arse" which contradicts the representation of Arthur's upper class being superior. The shot reverse shots between Arthur and Merlin gives the audience and idea of the different classes however this contradicts the stereotype that classes do not mix as from the dialogue we can tell that they know each other.

The Mise en scene and in particular the props portray the contrast in classes when Merlin and Arthur are about to battle. Arthur is carrying a mace for him and Merlin to battle. The props he owns portrays he is from a higher class as servants would not carry weapons around as they would not be able to afford them. When fighting there is a slow motion edit used of Arthur to show he is superior and he is trained in what he does and there is no slow motion of Merlin to represent him as clumsy and untrained which sows the upper class is stronger and better at fighting compared to the lower class. The fast paced editing also shows him as clumsy compared to the slow motion of Arthur. During the battle, the cutaway to the old man in the tower portrays that he is worried. This is because he knows that the two different classes shouldn't be fighting as their will only be one outcome with Arthur winning as he is trained due to him being wealthy and from an upper class.

The asynchronous sound of the chicken portrays the Merlin is a "chicken" himself compared to Arthur which represents his class as cowards compared to Arthur and the upper class. The High angle shot and low angle shots nearer to the end of the extract portrays power. This is shown through a high angle shot of Merlin to show he is inferior to Arthur and there is a low angle shot of Arthur to portray his power compared to Merlin and this represents upper class as superior to Merlin's class.